CES 2017 - Las Vegas, USA
- Written by Jeff Fritz Jeff Fritz
- Parent Category: Shows-Events Shows-Events
- Created: 08 January 2017 08 January 2017
OK, this is CES-related, but it could just as easily be my next monthly “Opinion” on SoundStage! Ultra. I feel the need, however, to expand upon the article I wrote yesterday: “The Graveyard That Was CES 2017.”
One reason I think CES sucks is Las Vegas itself. As a proudly married family man, I just hate the cesspool that is Las Vegas. You can’t walk down the street without having “business” cards thrust at you from all sides, and if you’re out after ten at night you stand a pretty good chance of having to wade through some drunk’s ramblings. Unless you’re looking to gamble or do something your family would be ashamed of, why would you want to come to Vegas? Can’t high end do better than that?
Oh right -- they do, and it’s Munich’s High End. I’m as patriotic an American as any self-respecting North Carolinian should be, but I’ll also be the first to admit that it’s a whole lot nicer to walk around Munich, Germany, than Las Vegas, Nevada. I mean, I’ve brought my wife to Munich twice, and would easily bring my kids there. I would never bring my family to Vegas.
Next, the building itself matters. Using High End -- the most successful and most important audio show in existence -- as a model, it isn’t hard to see how awesome the Munich Order Center is compared to any hotel you could name, including the Venetian, where the high-end exhibits are in Las Vegas. Hotel rooms are usually small and dingy -- the antithesis of the spaces where you’d want to display high-end audio. Does a $50,000 amplifier actually look attractive sitting in front of the banged-up headboard removed from the bed that typically occupies that floor space? Have you seen the stadium used in Warsaw, Poland, that is home to that country’s AVS event? Don’t we have anywhere better in North America than a hotel?
I can tell you this: the successful audio companies know that presentation matters. Whether it be the flightcase used for packaging that uber-amplifier, or the engraved wood box used to display those fancy new headphones you just bought, the way high-end wares are presented directly impacts the perception of quality -- a lot. Why should it be any different for a high-end audio show?
So maybe Sheryl Crow had it right, and "Leaving Las Vegas" is what we all should do.
Most-Read Articles on Global
- CES 2015: Competition is Fierce
- KEF's Killer Compact Monitor: The LS50
- Vitus Audio Masterpiece MP-L201 Preamplifier and Masterpiece MP-M201 Monoblock Amplifiers
- Super Speakers: Results
- Magico A3 Loudspeaker -- the Sound
- More Magico, Less Money: The S5 Loudspeaker
- Cyrus Audio: A Little Philosophy
- Magico A3 Loudspeaker -- the Concept
- Awful Avalon
- The Perfect Power Amp -- Ayre Acoustics' New VX-5
- The Limited-Edition Tribute: Near-Perfect Paradigm
- WideaLab Aurender S10 Music Server
- Wadia’s 321 Decoding Computer: An Affordable Exercise in Style and Substance
- Glorious Giyas: Vivid Audio's New G3
- Hegel: 10 to 11 for 0