CEDIA 2011 - Indianapolis, USA
- Written by Doug Schneider Doug Schneider
- Parent Category: CEDIA Expo 2011 CEDIA Expo 2011
- Created: 10 September 2011 10 September 2011
KEF's and Digital Projection's Dazzling Displays
Not that many people know how to throw a great party, and likewise, not many companies know how to make a great trade-show exhibit. Most of the booths and displays I saw at CEDIA Expo 2011 were dark, drab, and really ho-hum, but two really stood out this time: KEF and Digital Projection, for quite different reasons.
The lighting in the exhibit hall was fairly dim, and when I walked into a dark display, which was what most companies had, I found it not only difficult to see the products but also depressing as hell -- it felt like being in the dead of winter. I couldn't help wondering why most exhibitors don't realize this.
British-based KEF's bright, white booth was in complete contrast to all the dark, ugly ones. The booth showcased their gorgeous-looking products splendidly, and it was uplifting to the point that attendees actually wanted to hang around for some time, something that rarely happens in an exhibit. We've singled out KEF as an innovative speaker maker time and again, and now we give kudos to their trade-show team for enhancing their products with such a beautiful booth.
Eye-catching exterior beauty wasn't the reason I liked Digital Projection's display so much; instead, I liked what was inside.
Digital Projection is a British company that makes DLP-based projectors of all shapes and sizes for consumer and professional use. Inside their massive display they had . . .
. . . multiple rooms showcasing their different projector technologies. The projectors were always perfectly calibrated, resulting in a screen image that was almost always spectacular. Most of the rooms contained plenty of comfortable chairs, and they were often playing very interesting and entertaining movie clips. Since I'm so into movies, it was like stepping into heaven.
Like the KEF exhibit, DP's big booth was a place that you wanted to hang out at for a long, long time -- which I did quite a few times -- and that's a sure sign of a great trade-show display. Perhaps for next year the many other companies with the dark, drab exhibits will learn how to spruce up their displays the way these two British companies did. I bet they know how to party, too.
Publisher and Founder, The SoundStage! Network
Most-Read Last 90 Days
- Hans's Main Stereo System: KEF, Hegel, Siltech
- From Microsub to Tactical Nuke: Living with Perlisten's D15s Subwoofer
- The Bristol Hi-Fi Show 2023, Part 2
- Florida International Audio Expo 2023: TAD’s Compact Evolution One—Concentric Excellence
- Florida International Audio Expo 2023: Soundfield Audio’s Obelisk T710—The Most Ambitious Loudspeaker System at the Show
- Florida International Audio Expo 2023: High-End, Very High-End, and Extremely High-End Loudspeakers—Børresen Acoustics, MC Audiotech, and Acora Acoustics
- Florida International Audio Expo 2023: A Study in Speaker Contrasts—Endow Audio Bravura 12 and Clarisys Audio Minuet
- Florida International Audio Expo 2023: Orchard Audio, M101, Shunyata Research, MSB Technology, and Coastal Source
- Florida International Audio Expo 2023: Four-Figure Gear in a Sea of Unobtanium—Soulnote, Diptyque Audio, Audia Flight, Unison Audio, and Moonriver Audio
- The Bristol Hi-Fi Show 2023, Part 1
- Florida International Audio Expo 2023: Introduction Plus Focal and Naim Audio Product Coverage
- Florida International Audio Expo 2023: Pro-Ject Audio Systems, Rotel, RME, and Falcon Acoustics Product Coverage
- Florida International Audio Expo 2023: Avantgarde Acoustic’s Duo GT—High-End Horns from the House of Stereo
- The Bristol Hi-Fi Show 2023, Part 3
- New Noise #8: Audio Oopsies